| Digital Television Strategies: Business Challenges and Opportunities 2002 Edition Contributor(s): Griffiths, A. (Author) |
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ISBN: 0333992954 ISBN-13: 9780333992951 Publisher: Palgrave MacMillan OUR PRICE: $52.24 Product Type: Hardcover - Other Formats Published: October 2002 Annotation: In Britain, America, and many other countries, television audiences and advertising revenues are declining. At the same time digital television and new models are emerging. This book looks at the reinvention of television, and answers many essential questions about the future of this fickle industry. |
| Additional Information |
| BISAC Categories: - Technology & Engineering | Television & Video - Business & Economics | Management - General - Business & Economics | Labor |
| Dewey: 384.554 |
| LCCN: 2002035786 |
| Physical Information: 0.68" H x 6.3" W x 9.62" (1.00 lbs) 196 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: In Britain, America, and many other countries, television audiences and advertising revenues are declining. At the same time digital television and new models are emerging. This book looks at the reinvention of television, and answers many essential questions about the future of this fickle industry. |