| The Guru Hoax: How Business Owners Get Hoodwinked Into Paying for Ineffective Advertising Contributor(s): Huling, Jay (Author) |
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ISBN: 035984281X ISBN-13: 9780359842810 Publisher: Lulu.com OUR PRICE: $37.99 Product Type: Hardcover Published: August 2019 |
| Additional Information |
| BISAC Categories: - Business & Economics | Advertising & Promotion |
| Physical Information: 0.75" H x 6" W x 9" (1.22 lbs) 272 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Are your marketing experts really experts? Or did they simply buy their credentials from a diploma mill? Get ready for The Guru Hoax to be revealed. Behind door number one: a marketing consultant with 30-plus years' experience of success. Behind door two: out-of-work frauds and recently graduated wannabes disguised as advertising and branding gurus. Who will YOU pay to create YOUR marketing? Jay Huling will show you their schemes, ruses, tricks, cons, gaffs, and lies . . . and how they use the truth to fool you. |
