| Marketing Madness: A Survival Guide for a Consumer Society Contributor(s): Jacobson, Michael (Author) |
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ISBN: 0367009072 ISBN-13: 9780367009076 Publisher: Routledge OUR PRICE: $178.20 Product Type: Hardcover - Other Formats Published: April 2019 |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - General - Social Science | Sociology - General - Business & Economics | Industrial Management |
| Dewey: 658.8 |
| Physical Information: (1.41 lbs) 262 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: In 1983, Reese's Pieces made their debut on the silver screen, gobbled up by that lovable alien ET, and sales of the candy shot up instantly by 66 percent. Reebok has sponsored the U.S. Olympic team--and the Russian team, as well The British Boy Scouts sell space on their merit badges to advertisers. Michael Jacobson, founder of the Washington, D.C |