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Persuasive Genres: Old and New Media
Contributor(s): Kathpalia, Sujata S. (Author)
ISBN: 0367198541     ISBN-13: 9780367198541
Publisher: Routledge
OUR PRICE:   $171.00  
Product Type: Hardcover - Other Formats
Published: September 2021
Qty:
Additional Information
BISAC Categories:
- Language Arts & Disciplines | Linguistics - Semantics
- Language Arts & Disciplines | Communication Studies
- Social Science | Media Studies
Dewey: 302.23
LCCN: 2021015072
Physical Information: (1.11 lbs) 220 pages
 
Descriptions, Reviews, Etc.
Publisher Description:

This book provides an analysis of persuasive genres in the domain of media, ranging from traditional to new media genres on the internet.

Kathpalia provides a layered analysis of a family of persuasive genres at the functional, semantic, and linguistic levels and a reconceptualization of genres as empowering rather than constraining, enabling rather than binding, and dynamic rather than static. The book leads readers to an understanding of genre that accounts for the way we interpret, respond to, and create genres in different settings whilst shedding light on how genres change and how they evolve into new and unique forms to meet the ever-changing needs of society.

This book would be of interest to those studying or researching the topic of genres, and those interested in reconceptualizing the way in which we interpret and understand genres from linguistic and discourse perspectives.