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Developing Global Business Communication in Asia: A Business Simulated Case Study Approach
Contributor(s): Lockwood, Jane (Author), Elias, Neil (Author)
ISBN: 036735652X     ISBN-13: 9780367356521
Publisher: Routledge
OUR PRICE:   $178.20  
Product Type: Hardcover - Other Formats
Published: April 2021
Qty:
Temporarily out of stock - Will ship within 2 to 5 weeks
Additional Information
BISAC Categories:
- Business & Economics | International - Marketing
- Business & Economics | Reference - General
- Business & Economics | Industries - Media & Communications
Physical Information: 312 pages
 
Descriptions, Reviews, Etc.
Publisher Description:

This book is an essential guide for anyone who wishes to develop successful business communication. It provides authentic and memorable workplace scenarios where learners become English communicators when solving authentic problems doing business together.

The book aims to help learners:

  • Use authentic workplace materials to solve problems using English

  • Understand how language can be used as a lingua franca effectively when communicating

  • Understand how intertextuality between shared spoken and written texts drives communication

  • Improve communicative performance in spoken and written texts

  • Become familiar with the communication realities of workplaces that are becoming increasingly technology driven and globalised

This book will help learners become better equipped with communication strategies through its real life applicable and skills-based examples and will be a useful reference in the digital age.