Limit this search to....

Global Markets and Global Impact of Sports: Sportsworld
Contributor(s): Nauright, John (Editor), Zipp, Sarah (Editor)
ISBN: 0367585898     ISBN-13: 9780367585891
Publisher: Routledge
OUR PRICE:   $50.30  
Product Type: Paperback - Other Formats
Published: June 2020
Qty:
Additional Information
BISAC Categories:
- Sports & Recreation | Sociology Of Sports
- Business & Economics | Globalization
Physical Information: 0.4" H x 6.85" W x 9.69" (0.69 lbs) 174 pages
 
Descriptions, Reviews, Etc.
Publisher Description:

This book is a concept we use to explain the invasive and pervasive role of sport in global society and in each country around the world. From the origins of modern sports to today, sports have become more and more commercial, global, and universally understood as important parts of economies, cultures, and political debates. The 2018 thawing of relations on the Korean Peninsula, and between North Korea and the USA, can be attributed in part to the inclusive practices of the Winter Olympics; yet the Russian doping scandal and the ramifications from that suggest that a new Cold War in sport has emerged which is played out in social media as well as in diplomatic circles. Beyond the elite levels, however, sport is key to social identification and cultural capital building, and for social integration. Regardless of how we view sport, it is clear that it is a powerful social technology with the ability to transform society and influence political and economic debates.



The chapters in this book were originally published in special issues in Sport in Society.