Low-Cost, Low-Tech Innovation: New Product Development in the Food Industry Contributor(s): Vyas, Vijay (Author) |
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ISBN: 0367867516 ISBN-13: 9780367867515 Publisher: Routledge OUR PRICE: $33.20 Product Type: Paperback - Other Formats Published: December 2019 |
Additional Information |
BISAC Categories: - Business & Economics | New Business Enterprises - Business & Economics | Entrepreneurship - Technology & Engineering | Food Science - General |
Dewey: 664 |
Physical Information: 0.38" H x 6.14" W x 9.21" (0.57 lbs) 164 pages |
Descriptions, Reviews, Etc. |
Publisher Description: Like much of SMEs research, innovation studies of small enterprises have commenced later and are less numerous. The focus of such studies remains high-technology enterprises, which continue to attract both academic and popular interest, oblivious to the innovative endeavours of people in traditional low-tech industries. This book attempts to address this imbalance through a comprehensive analysis of innovation in this largely neglected area. Based on case studies of seven small innovative food companies, this book presents an in-depth analysis of innovation in the Scottish food and drinks industry and unravels a lesser-known approach to effective low-cost product innovation, which is simple and economical, yet elegant and successful. Using careful data collection and rigorous statistical testing, the analysis and findings in this book address a wide spectrum of interests: academics in business schools, policy makers in governments and executives and entrepreneurs in food and other low-technology sectors. |