| Say It and Live It: The 50 Corporate Mission Statements That Hit the Mark Contributor(s): Jones, Patricia (Author), Kahaner, Larry (Author) |
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ISBN: 0385476302 ISBN-13: 9780385476300 Publisher: Crown Currency OUR PRICE: $18.05 Product Type: Paperback - Other Formats Published: April 1995 Annotation: Say It and Live It is the first collection of the most intriguing corporate mission statements, and will be an invaluable source for individuals who are beginning to think about and write their own corporate mission statements. It is an Elements of Style for any company - small, large, or medium size - embarking on the complex but rewarding task of determining "Who am I?" and "What is my purpose?" |
| Additional Information |
| BISAC Categories: - Business & Economics | Strategic Planning - Business & Economics | Corporate & Business History - General - Business & Economics | Industries - General |
| Dewey: 658.401 |
| LCCN: 95005705 |
| Physical Information: 0.72" H x 6.03" W x 9.05" (0.90 lbs) 284 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Say It And Live It is the first collection of provocative, passionate, and intelligent corporate mission statements -- the most powerful and popular managerial tool in business today. A corporate mission statement is the most dramatic presentation of a company's vision and its goal. No other document -- annual report, press release, news article, statement from the board of directors -- tells us more about a company's values and ethics than a mission statement. Companies know that if they write it down, they will have to live up to it -- so they devote months, even years, the energy of people from the CEO on down, and significant sums of money to crafting them. Say It And Live It is the only source of information for the many business people who are presently writing their own mission statements. In it, authors Patricia Jones and Larry Kahaner show that industry leaders are frequently corporations that truly live their mission statements. Some of the winners include: Avis, Ben & Jerry's, Boeing, Citicorp, General Electric, Gillette, Hallmark Cards, IBM, Kellogg's, Reader's Digest, Saturn, Southwest Airlines, UPS, and Xerox. Say It And Live It is a collection of the fifty best corporate mission statements in America. Each entry consists of the company's complete mission statement, along with an explanation of how it was written, a lesson about how that mission statement saved the company or motivated employees, or comments from the CEO or the president. The introduction points out the common elements of these philosophical documents, while the final chapter is a list of tips on how you can write your own mission statement. |