Power Play: Tesla, Elon Musk, and the Bet of the Century Contributor(s): Higgins, Tim (Author) |
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ISBN: 0385545452 ISBN-13: 9780385545457 Publisher: Doubleday Books OUR PRICE: $27.00 Product Type: Hardcover - Other Formats Published: August 2021 |
Additional Information |
BISAC Categories: - Business & Economics | Industries - Automobile Industry - Business & Economics | Entrepreneurship - Biography & Autobiography | Science & Technology |
Dewey: 338.762 |
LCCN: 2020048532 |
Physical Information: 1.6" H x 6.5" W x 9.4" (1.54 lbs) 400 pages |
Descriptions, Reviews, Etc. |
Publisher Description: "A deeply reported and business-savvy chronicle of Tesla's wild ride." --Walter Isaacson, New York Times Book Review "[A] sweeping history of the electric-car juggernaut...I've covered Tesla as a reporter since 2016. When Higgins writes about facts and situations I'm familiar with, I can attest he's right on the button, every time." --Russ Mitchell, Los Angeles Times Power Play is the riveting inside story of Elon Musk and Tesla's bid to build the world's greatest car--from award-winning Wall Street Journal tech and auto reporter Tim Higgins Elon Musk is among the most controversial titans of Silicon Valley. To some he's a genius and a visionary; to others he's a mercurial huckster. Billions of dollars have been gained and lost on his tweets; his personal exploits are the stuff of tabloids. But for all his outrageous talk of mind-uploading and space travel, his most audacious vision is the one closest to the ground: the electric car. When Tesla was founded in the 2000s, electric cars were novelties, trotted out and thrown on the scrap heap by carmakers for more than a century. But where most onlookers saw only failure, a small band of Silicon Valley engineers and entrepreneurs saw opportunity. The gas-guzzling car was in need of disruption. They pitted themselves against the biggest, fiercest business rivals in the world, setting out to make a car that was quicker, sexier, smoother, cleaner than the competition. But as the saying goes, to make a small fortune in cars, start with a big fortune. Tesla would undergo a hellish fifteen years, beset by rivals, pressured by investors, hobbled by whistleblowers, buoyed by its loyal supporters. Musk himself would often prove Tesla's worst enemy--his antics more than once took the company he had initially funded largely with his own money to the brink of collapse. Was he an underdog, an antihero, a conman, or some combination of the three? Wall Street Journal tech and auto reporter Tim Higgins had a front-row seat for the drama: the pileups, wrestling for control, meltdowns, and the unlikeliest outcome of all, success. A story of power, recklessness, struggle, and triumph, Power Play is an exhilarating look at how a team of eccentrics and innovators beat the odds--and changed the future. |