| Effective Risk Communication: A Message-Centered Approach 2009 Edition Contributor(s): Sellnow, Timothy L. (Author), Ulmer, Robert R. (Author), Seeger, Matthew W. (Author) |
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ISBN: 0387797262 ISBN-13: 9780387797267 Publisher: Springer OUR PRICE: $52.24 Product Type: Hardcover - Other Formats Published: October 2008 Annotation: The overlying purpose of this book is to construct a communication based approach to risk communication. In doing so, this book establishes a message-centered focus to risk communication. Section one of the book establishes definitions and parameters of risk communication, identifies the complex audience expectations for risk messages, and introduces a model of best practices for effective risk communication. In section two, the best practices are applied in four robust case studies. Section three includes chapters devoted to developing a mindful approach to risk communication, ethical considerations of risk communication, and a final chapter that discusses future developments of risk communication. |
| Additional Information |
| BISAC Categories: - Technology & Engineering | Food Science - General - Medical | Public Health |
| Dewey: 363.192 |
| Series: Food Microbiology and Food Safety |
| Physical Information: 0.7" H x 6.3" W x 9.4" (1.00 lbs) 185 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Coordination of risk assessments and risk communication strategies requires information sharing and establishing networks of working relationships between groups and agencies. Establishing these relationships necessitates overcoming - stitutional, cultural, and political boundaries. Signi?cant barriers exist between r- ulatory agencies and industry groups. Traditionally, these groups have mistrusted one another, and cooperation and collaboration, including sharing information, c- respondingly has been limited. The adoption of radio frequency identi?cation te- nology for tracking livestock, for example, has been met with signi?cant resistance due in part to mistrust between regulatory agencies and producers (Veil, 2006). In the food industry, the need for coordination has been enhanced by industry in- gration and globalization of both markets and production. In the case of GM foods discussed earlier, disagreements between U. S., European Union, and Canadian r- ulatory agencies fueled the debate over the safety of GM crops. Overcoming institutional and cultural barriers, and mistrust is necessary to create consistency in risk messages. Open communication and information sharing can help clarify where risk perceptions diverge and identify points of convergence. The outcome may not be universal agreement about risks, but convergence around the general parameters of risk. Summary These best practice strategies of risk communication are not designed to function as distinct steps or isolated approaches. Rather than being mutually exclusive, they serve to complement one another and create a coherent approach to confronting risk communication problems. |
