| Republic of Spin: An Inside History of the American Presidency Contributor(s): Greenberg, David (Author) |
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ISBN: 0393353648 ISBN-13: 9780393353648 Publisher: W. W. Norton & Company OUR PRICE: $17.06 Product Type: Paperback - Other Formats Published: January 2017 |
| Additional Information |
| BISAC Categories: - Political Science | American Government - Executive Branch - Political Science | Political Process - Media & Internet - History | United States - 20th Century |
| Physical Information: 1.1" H x 5.5" W x 8" (1.00 lbs) 576 pages |
| Themes: - Chronological Period - 20th Century - Chronological Period - 21st Century |
| Descriptions, Reviews, Etc. |
| Publisher Description: In Republic of Spin--a vibrant history covering more than one hundred years of politics--presidential historian David Greenberg recounts the rise of the White House spin machine, from Teddy Roosevelt to Barack Obama. His sweeping, startling narrative takes us behind the scenes to see how the tools and techniques of image making and message craft work. We meet Woodrow Wilson convening the first White House press conference, Franklin Roosevelt huddling with his private pollsters, Ronald Reagan's aides crafting his nightly news sound bites, and George W. Bush staging his "Mission Accomplished" photo-op. We meet, too, the backstage visionaries who pioneered new ways of gauging public opinion and mastering the media--figures like George Cortelyou, TR's brilliantly efficient press manager; 1920s ad whiz Bruce Barton; Robert Montgomery, Dwight Eisenhower's canny TV coach; and of course the key spinmeisters of our own times, from Roger Ailes to David Axelrod. Greenberg also examines the profound debates Americans have waged over the effect of spin on our politics. Does spin help our leaders manipulate the citizenry? Or does it allow them to engage us more fully in the democratic project? Exploring the ideas of the century's most incisive political critics, from Walter Lippmann and H. L. Mencken to Hannah Arendt and Stephen Colbert, Republic of Spin illuminates both the power of spin and its limitations--its capacity not only to mislead but also to lead. |
Contributor Bio(s): Greenberg, David: - David Greenberg is a historian of American politics and a professor of history and of journalism and media studies at Rutgers University. He is the author of the prize-winning Nixon's Shadow: The History of an Image, among other books. Currently a columnist for Politico, he has been an editor at Slate and the New Republic and has written for the New York Times, the Washington Post, The Atlantic, and other popular and scholarly publications. He lives with his family in New York City. |