| Guerrilla Marketing Excellence: The 50 Golden Rules for Small-Business Success Contributor(s): Levinson, Jay Conrad (Author) |
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ISBN: 0395608449 ISBN-13: 9780395608449 Publisher: Houghton Mifflin OUR PRICE: $18.04 Product Type: Paperback - Other Formats Published: January 1993 Annotation: From the author of the best-selling Guerrilla Marketing series, here is the received wisdom by the 'guerrilla guru' Jay Conrad Levinson in the form of 50 basic truths that can make or break your company. This newest addition takes the reader a step beyond do-it-yourself marketing guides and explains how to do it with excellence. |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - Direct - Business & Economics | Small Business - General - Business & Economics | Business Communication - General |
| Dewey: 658.8 |
| LCCN: 92020533 |
| Series: Guerrilla Marketing |
| Physical Information: 0.5" H x 5.9" W x 8.9" (0.75 lbs) 224 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Guerrilla Marketing Excellence explains fifty rules aimed at fine-tuning your marketing style. It includes information on the uses of video, television distribution, networking effectiveness, and marketing combinations in an increasingly competitive business climate. |
Contributor Bio(s): Levinson, Jay Conrad: - Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide. |
