| Children as Consumers: A Psychological Analysis of the Young People's Market Contributor(s): Furnham, Adrian (Author), Gunter, Barrie (Author) |
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ISBN: 0415185351 ISBN-13: 9780415185356 Publisher: Routledge OUR PRICE: $56.04 Product Type: Paperback - Other Formats Published: March 1998 Annotation: The children's and teenager's market has become increasingly significant as young people have become more affluent, and have an ever growing disposable income. i Children as Consumers /i traces the stages of consumer development which children pass through and examines the key sources upon young people's consumer socialization. It examines: the kinds of things young people consume; how they use their money; how they respond to different types of advertising; and whether they need to be protected through special legislation and regulation. |
| Additional Information |
| BISAC Categories: - Psychology | Developmental - Child - Psychology | Movements - Psychoanalysis - Business & Economics | Consumer Behavior - General |
| Dewey: 658.834 |
| LCCN: 97051632 |
| Series: International Series in Social Psychology |
| Physical Information: 0.67" H x 6.16" W x 9.08" (0.78 lbs) 224 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: The children's and teenagers' market has become increasingly significant as young people have become more affluent and have an ever growing disposable income. Children as Consumers traces the stages of consumer development through which children pass and examines the key sources of influence upon young people's consumer socialisation. It examines: * the kinds of things young people consume * how they use their money * how they respond to different types of advertising * whether they need to be protected through special legislation and regulation * market research techniques that work well with young people. Children as Consumers will be useful to students of psychology, sociology, business and media studies, as well as professionals in advertising and marketing. |
