| Understanding the Older Consumer: The Grey Market Contributor(s): Gunter, Barrie (Author) |
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ISBN: 0415186447 ISBN-13: 9780415186445 Publisher: Routledge OUR PRICE: $50.30 Product Type: Paperback - Other Formats Published: September 1998 Annotation: i Understanding the Older Consumer /i examines the characteristics, leisure, lifestyles and consumer behavior of a growing segment of the population: people aged fifty and over. Barrie Gunter explores how people over fifty are represented in the media, respond to advertising and can be expected to change in the years to come, and considers the implications of this for marketers and advertisers. |
| Additional Information |
| BISAC Categories: - Business & Economics | Consumer Behavior - General - Social Science | Gerontology - Business & Economics | Marketing - Research |
| Dewey: 658.834 |
| LCCN: 99158006 |
| Series: International Series in Social Psychology |
| Physical Information: 0.41" H x 6.14" W x 9.21" (0.61 lbs) 188 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: In Understanding the Older Consumer, Barrie Gunter provides a detailed examination of the demographic, behavioural and psychological profiles of the older consumer. He shows that without the responsibilities of loans and child raising and with better financial provision than in previous years, the over-50s represent a powerful spending force. |