| Machiavelli, Marketing and Management Contributor(s): Harris, Phil (Author), Lock, Andrew (Author), Rees, Patricia (Author) |
|
 |
ISBN: 0415216702 ISBN-13: 9780415216708 Publisher: Routledge OUR PRICE: $68.39 Product Type: Paperback - Other Formats Published: April 2000 Annotation: A fascinating, cutting-edge book that provides insight into the meaning and interpretation of Machiavelli and his works for management, marketing and political thought, and highlights their particular relevance to the manager today. The authors address a number of common themes relating to the influences and arguments of perhaps the first political scientist and advocate of sound management and marketing principles. Topics covered include: modern management; governance and ethics; postmodernism; marketing, political communication and spin doctoring; and rhetoric and dichotomy of Machiavelli. |
| Additional Information |
| BISAC Categories: - Business & Economics | Management - General - Business & Economics | Marketing - General - Business & Economics | Entrepreneurship |
| Dewey: 658 |
| LCCN: 00021043 |
| Lexile Measure: 1370 |
| Physical Information: 0.78" H x 6.19" W x 9.23" (0.80 lbs) 256 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This cutting edge text provides insight into the meaning and interpretation of Machiavelli, and highlights the particular relevance to today's manager of his works for management, marketing and political thought. It addresses a number of common themes relating to his influences and arguments, and includes topics such as: * modern management |
