| A Handbook of Corporate Communication and Public Relations Contributor(s): Oliver, Sandra (Editor) |
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ISBN: 0415334195 ISBN-13: 9780415334198 Publisher: Routledge OUR PRICE: $308.75 Product Type: Hardcover - Other Formats Published: April 2004 Annotation: This text provides an excellent overview of corporate communication, which comprehensively positions current debates. It gives the reader an in-depth analysis and synthesis of multidisciplinary and interdisciplinary approaches to corporate communication. Clear indications are given of the pertinent best practice outcomes of theoretically based applications. Academics, practitioners and students alike will gain a comprehensive coverage of corporate communication involvement in the key area of corporate strategy and business and corporate affairs. Illustrated throughout with contemporary case-studies this text highlights the importance and significance of understanding corporate communication in content and context. Past and present theories are illuminated and areas of debate are discussed and future directions are explored. It is an essential one-stop reference resource for all those studying or interested in corporate communication. |
| Additional Information |
| BISAC Categories: - Business & Economics | Economics - General - Business & Economics | Business Communication - General - Business & Economics | Management - General |
| Dewey: 658.45 |
| LCCN: 2003020756 |
| Physical Information: 1.1" H x 7.64" W x 9.78" (2.66 lbs) 480 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking an interdisciplinary approach, it offers readers the in-depth analysis required to truly understand corporate communication, corporate strategy and corporate affairs as well as the relevant public relations issues. With a refreshing new approach to this topic, the authors challenge reductionist views of corporate communication, providing persuasive evidence for the idea that without an organizational communication strategy, there is no corporate strategy.Written by an impressive list of international authorities, the text is well illustrated with contemporary case studies, drawing out the most pertinent best-practice outcomes of theoretically based applications. Its four sections cover:
This is an essential one-stop reference for all academics, practitioners and students seeking to understand corporate communication and public relations. |