Strategic Public Relations Management: Planning and Managing Effective Communication Campaigns Contributor(s): Austin, Erica Weintraub (Author), Pinkleton, Bruce E. (Author) |
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ISBN: 0415517699 ISBN-13: 9780415517690 Publisher: Routledge OUR PRICE: $109.25 Product Type: Paperback - Other Formats Published: February 2015 |
Additional Information |
BISAC Categories: - Business & Economics | Education - Business & Economics | Public Relations - Language Arts & Disciplines | Communication Studies |
Dewey: 659.2 |
LCCN: 2014023917 |
Series: Routledge Communication |
Physical Information: 0.8" H x 7.3" W x 9.2" (1.49 lbs) 398 pages |
Descriptions, Reviews, Etc. |
Publisher Description: Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps future and current practitioners understand and communicate the value of public relations to others, using performance metrics to demonstrate return on investment. New to the third edition:
In addition to these new features, the book covers:
The book's accessibility will be welcomed by instructors and students with definitions of terms, a how-to approach, and an accessible style of writing throughout. |