| The Graphic Communication Handbook Contributor(s): Downs, Simon (Author) |
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ISBN: 0415557380 ISBN-13: 9780415557382 Publisher: Routledge OUR PRICE: $52.20 Product Type: Paperback - Other Formats Published: October 2011 |
| Additional Information |
| BISAC Categories: - Design | Graphic Arts - General - Social Science | Media Studies |
| Dewey: 741.602 |
| LCCN: 2011009220 |
| Series: Media Practice (Paperback) |
| Physical Information: 0.9" H x 6.7" W x 9.5" (1.50 lbs) 384 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: The Graphic Communication Handbook is a comprehensive and detailed introduction to the theories and practices of the graphics industry. It traces the history and development of graphic design, explores issues that affect the industry, examines its analysis through communications theory, explains how to do each section of the job, and advises on entry into the profession. The Graphic Communication Handbook covers all areas within the industry including pitching, understanding the client, researching a job, thumbnail drawings, developing concepts, presenting to clients, working in 2D, 3D, motion graphics and interaction graphics, situating and testing the job, getting paid, and getting the next job. The industry background, relevant theory and the law related to graphic communications are situated alongside the teaching of the practical elements. Features include:
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