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The Changing Face of Vietnamese Management
Contributor(s): Rowley, Chris (Editor), Truong, Quang (Editor)
ISBN: 0415595649     ISBN-13: 9780415595643
Publisher: Routledge
OUR PRICE:   $50.30  
Product Type: Paperback - Other Formats
Language: Chinese
Published: May 2010
Qty:
Additional Information
BISAC Categories:
- Business & Economics | Management - General
- Social Science | Ethnic Studies - General
- Social Science | Regional Studies
Dewey: 658
Series: Working in Asia
Physical Information: 0.63" H x 6.14" W x 9.21" (0.93 lbs) 278 pages
 
Descriptions, Reviews, Etc.
Publisher Description:

Vietnam has emerged from long periods of colonialization, wars and ideological conflicts to become an important economic force within Asia and a promising destination for international business ventures.

The latest book in the popular Working in Asia series, The Changing Face of Vietnamese Management, draws on the experiences of local, Vietnamese experts to offer a unique perspective on the opportunities, challenges and issues facing managers and organizations operating in this fascinating emerging market. The book:

  • Contextualizes political, economic and social traditions

  • Discusses Vietnam's competitiveness within the global economy

  • Analyzes key functional areas, including HRM, marketing, finance and strategy

  • Examines key issues and new developments in management and business

This key text includes illustrative case studies and vignettes to provide broad coverage and content that would serve the needs of students and managers alike.