Advertising, the Media and Globalisation: A World in Motion Contributor(s): Sinclair, John (Author) |
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ISBN: 0415668832 ISBN-13: 9780415668835 Publisher: Routledge OUR PRICE: $47.45 Product Type: Paperback - Other Formats Published: May 2012 |
Additional Information |
BISAC Categories: - Business & Economics | Advertising & Promotion - Business & Economics | International - General - Social Science | Media Studies |
Dewey: 659.1 |
LCCN: 2011041862 |
Physical Information: 0.5" H x 6.1" W x 9.1" (0.60 lbs) 168 pages |
Descriptions, Reviews, Etc. |
Publisher Description: This book offers a critical, empirically-grounded and contemporary account of how advertisers and agencies are dealing with a volatile mediascape throughout the world, taking a region-by-region approach. It provides a clear, systematic, and synoptic analysis of the dynamic relationship between media, advertisers, and agencies in the age of globalization, and in an era of transition from 'mass' to 'social' media. Advertising attracts much public criticism for the commercialization of culture and its apparent impact on social and personal life. This book outlines and assesses the issues involved, with regard to how they are manifested in different national, regional and global contexts. Topics covered include:
While maintaining a contemporary focus, the book explains developments over recent decades as background to the globalisation of what it calls the manufacturing-marketing-media complex. |