| Market Management and Project Business Development Contributor(s): Smyth, Hedley (Author) |
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ISBN: 0415705088 ISBN-13: 9780415705080 Publisher: Routledge OUR PRICE: $171.00 Product Type: Hardcover - Other Formats Published: October 2014 |
| Additional Information |
| BISAC Categories: - Business & Economics | Project Management - Business & Economics | Marketing - General |
| Dewey: 658.8 |
| LCCN: 2014010600 |
| Physical Information: 0.81" H x 6.14" W x 9.21" (1.43 lbs) 336 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Market Management and Project Business Development is a guide to the theory of marketing and selling projects in business, demonstrating how to secure and deliver value, and improve performance in profitable ways. By providing a set of key principles and guidelines to business-to-business (B2B) marketing, construction project management expert Hedley Smyth demonstrates how to use marketing and business development principles to maximise the value of a project. The book takes a step-by-step approach by dealing with each stage in a project's lifecycle in turn, covering a range of approaches including the marketing mix, relationship marketing and its project marketing variant, entrepreneurial marketing and the service-dominant logic. This book is valuable reading for all students and specialists in project management, as well as project managers in business, management, the built environment, or indeed any industry. |
