| The Routledge Companion to Consumer Behavior Analysis Contributor(s): Foxall, Gordon (Editor) |
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ISBN: 0415729920 ISBN-13: 9780415729925 Publisher: Routledge OUR PRICE: $275.50 Product Type: Hardcover - Other Formats Published: September 2015 |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - Research - Psychology | Social Psychology - Business & Economics | Economics - General |
| Dewey: 658.834 |
| LCCN: 2015008848 |
| Series: Routledge Companions in Business, Management and Accounting |
| Physical Information: 1.2" H x 6.9" W x 9.7" (2.10 lbs) 444 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: The Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmental perspectives to illuminate the real-world complexities of consumer choice in a marketing-oriented economy. Edited by a leading authority in the field, the contributing authors have created a unique anthology for understanding consumer preference by bringing together the very latest research and thinking in consumer behavior analysis. This comprehensive and innovative volume ranges over a broad multi-disciplinary perspective from economic psychology, behavioral psychology and experimental economics, but its chief focus is on the critical evaluation of consumer choice in the natural settings of affluent, marketing-oriented economies. By focussing on human economic and social choices, which involve social exchange, it explores and reveals the enormous potential of consumer behavior analysis to illuminate the role of modern marketing-oriented business organizations in shaping and responding to consumer choice. This will be of particular interest to academics, researchers and advanced students in marketing, consumer behavior, behavior analysis, social psychology, behavioral economics and behavioral psychology. |
