| Marketing in the Tourism Industry: The Promotion of Destination Regions Contributor(s): Goodall, Brian (Editor), Ashworth, Gregory (Editor) |
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ISBN: 0415751470 ISBN-13: 9780415751476 Publisher: Routledge OUR PRICE: $56.04 Product Type: Paperback - Other Formats Published: December 2014 |
| Additional Information |
| BISAC Categories: - Business & Economics | Industries - Hospitality, Travel & Tourism - Business & Economics | Marketing - General |
| Dewey: 647 |
| Series: Routledge Library Editions: Tourism |
| Physical Information: 0.6" H x 6.9" W x 9.9" (0.85 lbs) 248 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative success each area of the industry has in reaching its market is evaluated. |
