| The Idea Agent: The Handbook on Creative Processes Contributor(s): Michanek, Jonas (Author), Breiler, Andréas (Author) |
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ISBN: 0415824141 ISBN-13: 9780415824149 Publisher: Routledge OUR PRICE: $44.54 Product Type: Paperback - Other Formats Published: August 2013 |
| Additional Information |
| BISAC Categories: - Design | Product - Business & Economics | Entrepreneurship - Business & Economics | Development - General |
| Dewey: 658.409 |
| LCCN: 2012045695 |
| Physical Information: 0.64" H x 7.89" W x 9.16" (1.29 lbs) 184 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: The Idea Agent is a practical idea management handbook, aimed at people who want to take an active role in creative processes across all areas. It combines the creatively wild with the rationally structured techniques for innovation to provide readers with a varied toolbox of proven idea management methodology. From discussing how to identify a problem or opportunity, to describing techniques for idea creation, it offers a step-by-step guide to building creative concepts for the marketplace. With built-in exercises and applications, this book is an ideal working companion for any innovator. |