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Culture and Public Relations
Contributor(s): Sriramesh, Krishnamurthy (Editor), Vercic, Dejan (Editor)
ISBN: 0415887275     ISBN-13: 9780415887274
Publisher: Routledge
OUR PRICE:   $59.80  
Product Type: Paperback - Other Formats
Published: April 2012
Qty:
Additional Information
BISAC Categories:
- Business & Economics | Public Relations
- Language Arts & Disciplines | Communication Studies
- Social Science | Media Studies
Dewey: 303.482
LCCN: 2011043935
Series: Routledge Communication
Physical Information: 0.6" H x 6.2" W x 8.9" (0.90 lbs) 290 pages
 
Descriptions, Reviews, Etc.
Publisher Description:

Culture and Public Relations explores the impact of culture - societal and organizational - through the global lens of public relations. Structuring the volume around three themes -- culture as an environment for public relations; the culture of PR globally; and the impact of PR on culture -- the editors bring together compelling discussions on such questions as how spirituality, religion, and culture have affected public relations, and how public relations culture has been affected by the "corporate cultures" of business enterprises. Additionally, the volume provides studies on the effect of culture on public relations practice in specific countries.

With contributors from Europe, Asia, Australia, and North America, this collection offers international perspectives on a topic that is growing increasingly important in public relations study and practice. It is required reading for scholars, researchers, and students in public relations and also has much to offer the business discipline, for those seeking to integrate culture and communication to their practices.