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Strategy in Information and Influence Campaigns: How Policy Advocates, Social Movements, Insurgent Groups, Corporations, Governments and Others Get Wh
Contributor(s): Manheim, Jarol B. (Author)
ISBN: 0415887291     ISBN-13: 9780415887298
Publisher: Routledge
OUR PRICE:   $63.64  
Product Type: Paperback - Other Formats
Published: December 2010
Qty:
Additional Information
BISAC Categories:
- Political Science | Political Process - Political Advocacy
Dewey: 322.409
LCCN: 2010029799
Physical Information: 0.7" H x 6" W x 9" (1.00 lbs) 344 pages
 
Descriptions, Reviews, Etc.
Publisher Description:

Information and influence campaigns are a particularly cogent example of the broader phenomenon we now term strategic political communication. If we think of political communication as encompassing the creation, distribution, control, use, processing and effects of information as a political resource, then we can characterize strategic political communication as the purposeful management of such information to achieve a stated objective based on the science of individual, organizational, and governmental decision-making. IICs are more or less centralized, highly structured, systematic, and carefully managed efforts to do just that.

Strategy in Information and Influence Campaigns sets out in comprehensive detail the underlying assumptions, unifying strategy, and panoply of tactics of the IIC, both from the perspective of the protagonist who initiates the action and from that of the target who must defend against it. Jarol Manheim's forward-looking, broad, and systematic analysis is a must-have resource for scholars and students of political and strategic communication, as well as practitioners in both the public and private sectors.