| Inarticulate Longings: The Ladies' Home Journal, Gender and the Promise of Consumer Culture Contributor(s): Scanlon, Jennifer (Author) |
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ISBN: 0415911575 ISBN-13: 9780415911573 Publisher: Routledge OUR PRICE: $42.70 Product Type: Paperback - Other Formats Published: September 1995 Annotation: A cultural history based on "The Ladies' Home Journal," "Inarticulate Longings" offers a new and provocative perspective on the magazine, the advertising industry, and women's lives during the early twentieth century. The volume explores the contradictions of a social agenda for women that promoted both traditional roles and the promises of a growing consumer culture. |
| Additional Information |
| BISAC Categories: - Business & Economics | Advertising & Promotion - Social Science | Gender Studies - History |
| Dewey: 659.132 |
| LCCN: 95000699 |
| Physical Information: 0.63" H x 6.34" W x 8.86" (0.85 lbs) 290 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Inarticulate Longings explores the contradictions of a social agenda for women that promoted both traditional roles and the promises of a growing consumer culture by examining the advertising industry in the early 20th century. |