| The Audience in Everyday Life: Living in a Media World Contributor(s): Bird, S. Elizabeth (Author) |
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ISBN: 0415942594 ISBN-13: 9780415942591 Publisher: Routledge OUR PRICE: $161.50 Product Type: Hardcover - Other Formats Published: July 2003 Annotation: "The Audience in Everyday Life" argues that a media audience cannot be studied in front of the television alone--their interaction with media does not simply end when the set is turned off. Instead, we must study the daily lives of audiences to find the undercurrents of media influence in everyday life. Applying new developments in cultural anthropology and folklore to media studies, S. Elizabeth Bird offers a series of empirically based audience studies of phenomena that include media scandals, fan culture, representations of race and ethnicity, tabloid journalism, and runaway media hoaxes. Bird provides a host of useful tools and methods for scholars and students interested in the ways media is consumed in everyday life. |
| Additional Information |
| BISAC Categories: - Social Science | Popular Culture - Social Science | Media Studies - Technology & Engineering | Social Aspects |
| Dewey: 302.23 |
| LCCN: 2003011583 |
| Physical Information: 0.77" H x 6.38" W x 9.28" (1.06 lbs) 222 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: The Audience in Everyday Life argues that a media audience cannot be studied in front of the television alone--their interaction with media does not simply end when the set is turned off. Instead, we must study the daily lives of audiences to find the undercurrents of media influence in everyday life. Bird provides a host of useful tools and methods for scholars and students interested in the ways media is consumed in everyday life. |
