| Selling Architectural Ideas Contributor(s): Porter, Tom (Author) |
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ISBN: 0419232605 ISBN-13: 9780419232605 Publisher: Taylor & Francis OUR PRICE: $95.00 Product Type: Paperback - Other Formats Published: December 1999 Annotation: As "visual animals" architects continue to live and work in a pictorial age in which image-making remains as the central activity of environmental design. "Selling Architectural Ideas" explores the promotional role of architectural graphics and drawing at the point of communication, i.e., at their point of sale. By substituting the words "communication" and "presentation" with the word "selling" we confront the reality of a highly competative world in which the process of creating images for selling architectural ideas is approached as a more persuasive and, therefore, more successful design tool. |
| Additional Information |
| BISAC Categories: - Architecture | Design, Drafting, Drawing & Presentation |
| Dewey: 720.688 |
| LCCN: 99029074 |
| Lexile Measure: 1430 |
| Physical Information: 0.61" H x 8.9" W x 9.38" (1.11 lbs) 160 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: As 'visual animals' architects continue to live and work in a pictorial age in which image-making remains the central activity of environmental design. Selling Architectural Ideas explores the promotional role of architectural graphics and drawing at the point of communication, i.e. at their point of sale. By substituting the words 'communication' and 'presentation' with the word 'selling' we confront the reality of a highly competitive world in which the process of creating images for selling architectural ideas is approached as a more persuasive and, therefore, more successful design tool. |
