| Handbook of Media Economics, Vol 1a Contributor(s): Anderson, Simon P. (Editor), Waldfogel, Joel (Editor), Stromberg, David (Editor) |
|
 |
ISBN: 0444627219 ISBN-13: 9780444627216 Publisher: North-Holland OUR PRICE: $134.96 Product Type: Hardcover - Other Formats Published: January 2016 |
| Additional Information |
| BISAC Categories: - Business & Economics | Advertising & Promotion - Business & Economics | Econometrics - Business & Economics | Entrepreneurship |
| Dewey: 338.473 |
| Physical Information: 1.3" H x 7.7" W x 9.2" (2.90 lbs) 562 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Handbook of Media Economics provides valuable information on a unique field that has its own theories, evidence, and policies. Understanding the media is important for society, and while new technologies are altering the media, they are also affecting our understanding of their economics. The book spans the large scope of media economics, simultaneously offering in-depth analysis of particular topics, including the economics of why media are important, how media work (including financing sources, institutional settings, and regulation), what determines media content (including media bias), and the effects of new technologies. The book provides a powerful introduction for those interested in starting research in media economics. |