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The Psychology of Risk Taking Behavior: Volume 107
Contributor(s): Trimpop, R. M. (Author)
ISBN: 0444899618     ISBN-13: 9780444899613
Publisher: North-Holland
OUR PRICE:   $102.96  
Product Type: Hardcover
Published: May 1994
Qty:
Additional Information
BISAC Categories:
- Psychology | Personality
- Science
- Psychology | Social Psychology
Dewey: 155.232
LCCN: 94010006
Series: Advances in Psychology
Physical Information: 0.94" H x 6.14" W x 9.21" (1.67 lbs) 416 pages
 
Descriptions, Reviews, Etc.
Publisher Description:
This book aims to help the reader to understand what motivates people to engage in risk taking behavior, such as participating in traffic, sports, financial investments, or courtship. The consequences of risk taking may be positive, or result in accidents and injuries, especially in traffic. The wealth of studies and theories (about 1000 references) is used to offer a cohesive, holistic view of risk motivation. The risk motivation theory is a dynamic state-trait model incorporating physiological, emotional and cognitive components of risk perception, processing and planning. If a deficit exists between desired and perceived risk, risk compensation behavior results. A feedback loop provides new information for the next perception-motivation-behavior process. Assumptions were tested and support was found with 120 subjects in a longitudinal study. The concepts and findings are discussed in relation to psychological theories and their meaning for our daily lives.