| Verse by the Side of the Road: The Story of the Burma-Shave Signs and Jingles Contributor(s): Rowsome, Frank (Author) |
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ISBN: 0452267625 ISBN-13: 9780452267626 Publisher: Penguin Publishing Group OUR PRICE: $22.80 Product Type: Paperback - Other Formats Published: September 1979 Annotation: The story of the Burma-Shave signs and jingles. All 600 of the roadside rhymes are indexed. |
| Additional Information |
| BISAC Categories: - Humor | Form - Limericks & Verse - Social Science | Popular Culture |
| Dewey: 659.196 |
| Physical Information: 0.41" H x 4.99" W x 8.02" (0.31 lbs) 128 pages |
| Themes: - Cultural Region - Midwest - Cultural Region - Southwest U.S. - Cultural Region - Western U.S. |
| Descriptions, Reviews, Etc. |
| Publisher Description: In the fall of 1925, young Allan Odell conceived the idea of using consecutive signs along the roadside. . . . In 1963 the last signs were taken down, ending the most famous outdoor advertising venture ever."--1977 Minnesota Almanac The whole story is in this book, plus all the jingles used. The signs are gone now, except for one set on permanent display at The Smithsonian. You can have them all, always, in your own library with this book. "Rowsome's volume indexes each of the 600 jingles . . . and as you down the list, preferably reading aloud, it might evoke visions of 1940 Chevies, roadside diners, signs that said EATS. . . . Why were the Burma-Shave jingles so universally loved? Because they were light-hearted and humorous in hard times and war times."--Bov Swift, Knight News Service |