| The Essential McLuhan Contributor(s): McLuhan, Marshall (Editor), McLuhan, Eric (Author), Zingrone, Frank (Author) |
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ISBN: 0465019951 ISBN-13: 9780465019953 Publisher: Basic Books OUR PRICE: $24.74 Product Type: Paperback Published: July 1996 Annotation: Marshall McLuhan's insights are fresher and more applicable today than when he first announced them to a startled world. A whole new generation is turning to his work to understand a global village ma |
| Additional Information |
| BISAC Categories: - Social Science | Media Studies |
| Dewey: 302.23 |
| LCCN: 96011520 |
| Lexile Measure: 1330 |
| Physical Information: 0.82" H x 5.98" W x 9.02" (1.20 lbs) 416 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Marshall McLuhan's insights are fresher and more applicable today than when he first announced them to a startled world. A whole new generation is turning to his work to understand a global village made real by the information superhighway and the overwhelming challenge of electronic transformation."Before anyone could perceive the electric form of the information revolution, McLuhan was publishing brilliant explanations of the perceptual changes being experienced by the users of mass media. He seemed futuristic to some and an enemy of print and literacy to others. He was, in reality, a deeply literate man of astonishing prescience. Tom Wolfe suggested aloud that McLuhan's work was as important culturally as that of Darwin or Freud. Agreement and scoffing ensued. Increasingly Wolfe's wonder seems justified."From the IntroductionHere in one volume, are McLuhan's key ideas, drawn from his books, articles, correspondence, and published speeches. This book is the essential archive of his constantly surprising vision. |