| Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture Anniversary Edition Contributor(s): Ewen, Stuart (Author) |
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ISBN: 0465021557 ISBN-13: 9780465021550 Publisher: Basic Books OUR PRICE: $22.76 Product Type: Paperback Published: June 2001 Annotation: Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans' everyday lives. A timely and still-fascinating critique of life in a consumer culture. |
| Additional Information |
| BISAC Categories: - Social Science | Popular Culture - Business & Economics | Advertising & Promotion - Social Science | Sociology - Social Theory |
| Dewey: 659.109 |
| Physical Information: 0.7" H x 5" W x 7.9" (0.60 lbs) 272 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans' everyday lives. A timely and still-fascinating critique of life in a consumer culture. |
