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The Strategic Management of Information Systems: Building a Digital Strategy Revised Edition
Contributor(s): Peppard, Joe (Author), Ward, John (Author)
ISBN: 047003467X     ISBN-13: 9780470034675
Publisher: Wiley
OUR PRICE:   $81.13  
Product Type: Paperback - Other Formats
Published: March 2016
Qty:
Additional Information
BISAC Categories:
- Business & Economics | Strategic Planning
- Business & Economics | Information Management
Dewey: 658.403
LCCN: 2016000551
Physical Information: 1.01" H x 7.44" W x 9.69" (1.96 lbs) 504 pages
 
Descriptions, Reviews, Etc.
Publisher Description:
  • A comprehensively updated revision of a book regarded by many as one the leading and authoritative titles for practitioners, academics and students in the domain of information systems and technology (IS/IT) strategy.
  • Presents a structured framework with tools, techniques and ways of thinking which provide a practical approach to building a digital strategy, expressed primarily in the language of business and management.

  • Brings together the implications of the significant advances in IT and the most useful current thinking, research, and experiences concerning the business impact and strategic opportunities created by IS/IT.

  • Peppard and Ward discuss the key questions that managers have to grapple with of where, when and how to invest in IS/IT, which is why a IS/IT (or digital) strategy is required.