| Wiley Pathways E-Business Contributor(s): Holden, Greg (Author), Belew, Shannon (Author), Elad, Joel (Author) |
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ISBN: 0470198575 ISBN-13: 9780470198575 Publisher: Wiley OUR PRICE: $82.60 Product Type: Paperback - Other Formats Published: March 2008 |
| Additional Information |
| BISAC Categories: - Business & Economics | E-commerce - General (see Also Computers - Electronic Commerce) - Business & Economics | New Business Enterprises |
| Dewey: 658.11 |
| LCCN: 2010283450 |
| Series: Wiley Pathways |
| Physical Information: 1" H x 9" W x 7.3" (1.75 lbs) 480 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: For anyone thinking about starting an online business, this resource provides all the steps needed to take an idea and turn it into reality. Wiley Pathways E-Business begins by discussing the legal considerations involved in launching the business as well as tips for acquiring the necessary financing. It also delves into the techniques to follow for operating the e-business, including selecting the right products, managing inventory, creating a marketing plan, and more. The book then covers how to create a secure Web site that can track customer data. |
