| Differentiate or Die Contributor(s): Trout, Jack (Author), Rivkin, Steve (Author) |
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ISBN: 0470223391 ISBN-13: 9780470223390 Publisher: Wiley OUR PRICE: $26.10 Product Type: Hardcover - Other Formats Published: March 2008 Annotation: AN IN-DEPTH EXPLORATION OF TODAY' S MOST SUCCESSFUL DIFFERENTIATION STRATEGIES " Differentiate or Die differentiates itself on the groaning marketing bookshelf with its lucid prose, its clear vision of the future marketplace... and its sensible solutions for surviving the frenzied competition we' re sure to find there." - Dan Rather, CBS News " What I like about Differentiate or Die is the book' s emphasis on the power of logic, simplicity, and clarity- getting to the essence of a problem. In Silicon Valley, attributes like that can make the difference between having lunch and being lunch." - Scott McNealy, CEO, Sun Microsystems, Inc. " Another great book by the king of positioning!" - John Schnatter, CEO, Papa John' s International " Trout and Rivkin marvelously illustrate that differentiation is the cornerstone of successful marketing." - Philip Kotler, S.C. Johnson Distinguished Professor of International Marketing Kellogg Graduate School of Management, Northwestern University |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - General - Business & Economics | Advertising & Promotion - Business & Economics | Sales & Selling - General |
| Dewey: 658.8 |
| LCCN: 2007052393 |
| Physical Information: 0.95" H x 6.38" W x 9.15" (0.98 lbs) 272 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This edition includes new case studies, new research, and updated examples from around the world. |