| From Assets to Profits: Competing for IP Value and Return Contributor(s): Berman, Bruce (Author) |
|
 |
ISBN: 0470225386 ISBN-13: 9780470225387 Publisher: Wiley OUR PRICE: $52.25 Product Type: Paperback - Other Formats Published: October 2008 Annotation: Edited by industry expert Bruce Berman and with contributions from the top names in IP management, "From Assets to Profits" provides a detailed overview of what intellectual property assets are, how they work, and what professionals need to know about them to succeed in today's competitive business environment. Revealing techniques for maximizing returns and discerning performance variables, this timely book focuses on recent changes in IP strategy and return over the past ten years.
|
| Additional Information |
| BISAC Categories: - Business & Economics | Knowledge Capital - Law | Intellectual Property - General - Business & Economics | Information Management |
| Dewey: 658.403 |
| LCCN: 2008036348 |
| Series: Intellectual Property-General, Law, Accounting & Finance, Ma |
| Physical Information: 1.3" H x 6.2" W x 9" (1.2 lbs) 320 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Edited by IP communications expert Bruce Berman, and with contributions from the top names in IP management, investment and consulting, From Assets to Profits: Competing for IP Value and Return provides a real-world look at patents, copyrights, and trademarks, how intellectual property assets work and the subtle and not-so-subtle ways in which they are used for competitive advantage. Authoritative and insightful, From Assets to Profits reveals the most relevant ways to generate return on innovation, with advice and essential guidance from battle tested IP pros. |