| Email Marketing: An Hour a Day Contributor(s): Mullen, Jeanniey (Author), Daniels, David (Author), Gilmour, David (Foreword by) |
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ISBN: 0470386738 ISBN-13: 9780470386736 Publisher: John Wiley & Sons OUR PRICE: $28.49 Product Type: Paperback - Other Formats Published: November 2008 Annotation: If the idea of starting an email marketing campaign overwhelms you, the authors of "Email Marketing: An Hour a Day" will introduce you to email marketing basics, demonstrate how to manage details and describe how you can track and measure results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute an email marketing campaign in just one hour a day. When you feel comfortable with the basics, learn how to use video and audio enabled email, implement tools like mobile devices and leverage social networks. |
| Additional Information |
| BISAC Categories: - Business & Economics | E-commerce - Internet Marketing - Business & Economics | Industries - Retailing |
| Dewey: 658.872 |
| LCCN: 2008040281 |
| Physical Information: 0.65" H x 7.28" W x 9.2" (1.01 lbs) 320 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: If the idea of starting an email marketing campaign overwhelms you, the authors of Email Marketing: An Hour a Day will introduce you to email marketing basics, demonstrate how to manage details and describe how you can track and measure results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute an email marketing campaign in just one hour a day. When you feel comfortable with the basics, learn how to use video and audio enabled email, implement tools like mobile devices and leverage social networks. |