| Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage REV & Updated Edition Contributor(s): Esty, Daniel C. (Author), Winston, Andrew (Author) |
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ISBN: 0470393742 ISBN-13: 9780470393741 Publisher: Wiley OUR PRICE: $19.76 Product Type: Paperback - Other Formats Published: January 2009 Annotation: "Two experts from Yale tackle the business wake-up-call du jour--environmental responsibility--from every angle in this thorough, earnest guidebook.--"Publishers Weekly." |
| Additional Information |
| BISAC Categories: - Business & Economics | Green Business - Business & Economics | Economic Conditions |
| Dewey: 658.408 |
| LCCN: 2008045557 |
| Physical Information: 0.73" H x 6.1" W x 8.92" (1.33 lbs) 416 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: From the Publishers Weekly review: Two experts from Yale tackle the business wake-up-call du jour-environmental responsibility-from every angle in this thorough, earnest guidebook: pragmatically, passionately, financially and historically. Though no company the authors know of is on a truly long-term sustainable course, Esty and Winston label the forward-thinking, green-friendly (or at least green-acquainted) companies WaveMakers and set out to assess honestly their path toward environmental responsibility, and its impact on a company's bottom line, customers, suppliers and reputation. Following the evolution of business attitudes toward environmental concerns, Esty and Winston offer a series of fascinating plays by corporations such as Wal-Mart, GE and Chiquita (Banana), the bad guys who made good, and the good guys-watchdogs and industry associations, mostly-working behind the scenes. A vast number of topics huddle beneath the umbrella of threats to the earth, and many get a thorough analysis here: from global warming to electronic waste take-back legislation to subsidizing sustainable seafood. For the responsible business leader, this volume provides plenty of (organic) food for thought. |
