Limit this search to....

Survey Methodology
Contributor(s): Groves, Robert M. (Author), Fowler, Floyd J. (Author), Couper, Mick P. (Author)
ISBN: 0470465468     ISBN-13: 9780470465462
Publisher: Wiley
OUR PRICE:   $97.96  
Product Type: Paperback - Other Formats
Published: July 2009
Qty:
Annotation: Written by six nationally recognized experts in the field, this new edition covers the major considerations, both classic and newly developed, in designing and conducting a sample survey. Topical, accessible, and to-the-point, this update represents the state-of-the-science in survey methodology with a new focus on the increasing use of the internet for conducting survey research and the growing presence of mobile phones rather than landlines in residential homes.
Additional Information
BISAC Categories:
- Social Science | Research
- Social Science | Methodology
- Social Science | Statistics
Dewey: 001.433
LCCN: 2009004196
Series: Wiley Series in Survey Methodology
Physical Information: 0.9" H x 6.9" W x 9.9" (1.9 lbs) 496 pages
 
Descriptions, Reviews, Etc.
Publisher Description:
Praise for the First Edition

The book makes a valuable contribution by synthesizing current research and identifying areas for future investigation for each aspect of the survey process.
--Journal of the American Statistical Association

Overall, the high quality of the text material is matched by the quality of writing . . .
--Public Opinion Quarterly

. . . it should find an audience everywhere surveys are being conducted.
--Technometrics

This new edition of Survey Methodology continues to provide a state-of-the-science presentation of essential survey methodology topics and techniques. The volume's six world-renowned authors have updated this Second Edition to present newly emerging approaches to survey research and provide more comprehensive coverage of the major considerations in designing and conducting a sample survey.

Key topics in survey methodology are clearly explained in the book's chapters, with coverage including sampling frame evaluation, sample design, development of questionnaires, evaluation of questions, alternative modes of data collection, interviewing, nonresponse, post-collection processing of survey data, and practices for maintaining scientific integrity. Acknowledging the growing advances in research and technology, the Second Edition features:

  • Updated explanations of sampling frame issues for mobile telephone and web surveys

  • New scientific insight on the relationship between nonresponse rates and nonresponse errors

  • Restructured discussion of ethical issues in survey research, emphasizing the growing research results on privacy, informed consent, and confidentiality issues

  • The latest research findings on effective questionnaire development techniques

  • The addition of 50% more exercises at the end of each chapter, illustrating basic principles of survey design

  • An expanded FAQ chapter that addresses the concerns that accompany newly established methods

Providing valuable and informative perspectives on the most modern methods in the field, Survey Methodology, Second Edition is an ideal book for survey research courses at the upper-undergraduate and graduate levels. It is also an indispensable reference for practicing survey methodologists and any professional who employs survey research methods.