Donor-Centered Planned Gift Marketing Contributor(s): Rosen, Michael J. (Author), Lenfest, H. F. (Foreword by) |
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ISBN: 0470581581 ISBN-13: 9780470581582 Publisher: Wiley OUR PRICE: $49.40 Product Type: Paperback - Other Formats Published: October 2010 |
Additional Information |
BISAC Categories: - Business & Economics | Nonprofit Organizations & Charities - General |
Dewey: 658.152 |
LCCN: 2010018597 |
Series: AFP/Wiley Fund Development |
Physical Information: 0.99" H x 7.06" W x 9.86" (1.48 lbs) 384 pages |
Descriptions, Reviews, Etc. |
Publisher Description: A fresh step-by-step guide for identifying your nonprofit's planned giving prospects and inspiring them to give generously Donor-Centered Planned Gift Marketing helps nonprofit organizations move beyond traditional marketing techniques that have historically yielded only modest results and reveals how putting the focus on the donor can produce the best outcomes for all. Here, nonprofits new to gift planning will learn to market effectively from the start while those with established programs will discover ways to enhance their efforts. You will learn about various donor-centered marketing channels and techniques, as well as how to generate internal support for an improved planned gift marketing effort.
Sharing the latest research findings, this book shows you how to identify who your planned giving prospects are. You will learn how to effectively focus on them through meaningful communication that ultimately inspires them to give-and give more. |