| Roar! Get Heard in the Sales and Marketing Jungle: A Business Fable Contributor(s): Daum, Kevin (Author), Turner, Daniel A. (With) |
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ISBN: 0470598794 ISBN-13: 9780470598795 Publisher: Wiley OUR PRICE: $20.66 Product Type: Hardcover - Other Formats Published: April 2010 |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - General |
| Dewey: 658.8 |
| Physical Information: 0.89" H x 6.32" W x 7.16" (0.55 lbs) 232 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Don't just get your message out. ROAR it out In this captivating parable, you'll follow Ryan Miller, an executive struggling with reduced sales in a challenging economy. Ryan is mentored by his old Livingston, New Jersey high school friend, Lenny Bernstein, now a Hasidic Jew in Brooklyn having great success in his packaging business. Over a series of lunches around New York City, Lenny shares the key insights that have driven his sales through the roof, while allowing him to run his business efficiently-and still have plenty of time for family. Lenny explains the simple mnemonic R-O-A-R
Praised by renowned money manager Ken Fisher, Roar gives you a 3,500-year-old sales secret that has never before been articulated in a business context, one you can use to recharge your sales operation and revitalize both your business and your life. It may be a jungle out there, but it's a little less scary once you know how to ROAR |