| Statistics in Market Research Contributor(s): Chakrapani, Chuck (Author) |
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ISBN: 0470689374 ISBN-13: 9780470689370 Publisher: Wiley OUR PRICE: $73.10 Product Type: Paperback - Other Formats Published: December 2009 |
| Additional Information |
| BISAC Categories: - Science - Mathematics | Probability & Statistics - General - Business & Economics | Marketing - Research |
| Dewey: 658.83 |
| Series: Arnold Applications of Statistics Serie |
| Physical Information: 0.49" H x 6.14" W x 9.21" (0.73 lbs) 234 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Offering a comprehensive overview of statistics in market research Statistics in Market Research details the various ways that statistical analyses can be applied to real-world questions that arise in the field of marketing. This overview provides those in the field with the basic information they'll need to solve marketing problems and can be applied to promotion, branding, advertising, segmenting, sales forecasting, and a host of other marketing issues. The book covers an overview of the use of statistics in marketing and then moves on to specific topics, including interdependence techniques, dependence techniques, and more advanced statistics techniques. Taken together, the reader is provided with an excellent learning tool and resource for future problem solving. |
