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Competitive Strategies for Dummies
Contributor(s): Pettinger, Richard (Author)
ISBN: 0470779306     ISBN-13: 9780470779309
Publisher: For Dummies
OUR PRICE:   $26.99  
Product Type: Paperback - Other Formats
Published: March 2009
Qty:
Additional Information
BISAC Categories:
- Business & Economics | Strategic Planning
Dewey: 658.401
Series: For Dummies
Physical Information: 0.9" H x 7.2" W x 9.1" (1.55 lbs) 392 pages
 
Descriptions, Reviews, Etc.
Publisher Description:
Fundamental to management thinking and economic theory, Competitive Strategy offers a framework for understanding the underlying forces of competition in industry and business.

This book explains the ideas, theories and principles of Competitive Strategy in simple, straightforward terms. It shows readers how to use competitive tools and strategies to understand the underlying forces of competition in industry and business and apply them to assess industries, understand competitors, choose competitive positions and gain - and maintain competitive advantage.

Chapters include:

  • What Competitive Strategy actually is
  • The foundations of strategy and the five forces of competition
  • Assessing the competition and strategic management in action
  • Developing a competitive strategy
  • Looking to the future and mergers and acquisitions