| Corporate Diplomacy Contributor(s): Steger, Ulrich (Author) |
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ISBN: 0470848901 ISBN-13: 9780470848906 Publisher: Wiley OUR PRICE: $80.75 Product Type: Hardcover - Other Formats Published: January 2003 Annotation: "Ulrich Steger's new book, "Corporate Diplomacy," opens the door to a new perception of what responsible and sustainable leadership is all about and broadens our vision to better grasp the complexity of the global agenda." --Jurgen Dormann, Chairman of the Supervisory Board of Aventis SA "This book is a timely reminder that we are all sitting in the same boat, whether we represent business, NGOs or government: we all carry a joint, yet differentiated responsibility for the fate of future generations. For me it is also a stark manifestation of the fact that diplomacy simply understood as defence strategy, or a tactic to camouflage discord, is not sustainable. Corporate diplomacy hinges on the social and environmental responsibility and the credibility of a company, as much as it is about explaining and positioning its business case." "Ulrich Steger deals with the challenges of how to communicate efficiently with public networks, whether they are governments, unions, NGOs, the press or the general public, both in normal times and in times of corporate crises. The IMD background of Ulrich Steger guarantees that we are not exposed to theory but to well researched and structured practice." "Whatever happens with globalization, corporate diplomacy will be a twenty-first century growth area, and Ulrich Steger is particularly well qualified to explore the emerging agenda and get under the skin of the new breed of corporate diplomats. But read this book well. Above all, understand the competing styles of diplomacy -from 'Nice Guy' through to 'Stealth Bomber' - before you take the plunge." "Rather than traversing the familiar ground of 'corporate social responsibility', "Corporate Diplomacy" charts a new course, more appropriate to the turbulent and uncertain waters that lie ahead. With the anti-globalization wave on the rise, and its associated swarm of internet-savvy NGOs, organized criminals, and global terrorists, 'managing stakeholders' will no longer be sufficient. More important will be the development of a corporate 'early warning system' that seeks out weak signals, engages extreme views, and engenders open-mindedness. In this book, Steger has provided both the strategic logic and the tools to chart this course." ""Corporate Diplomacy" deals with a topic that has become highly relevant for corporations: how companies should best address a public policy agenda which increasingly includes sustainability issues outside the traditional role of business to create wealth and jobs. The book offers valuable insights and advice to corporate management on how to fulfil this new diplomatic role." |
| Additional Information |
| BISAC Categories: - Business & Economics | Leadership - Business & Economics | Public Relations - Business & Economics | Business Ethics |
| Dewey: 658.405 |
| LCCN: 2003277485 |
| Physical Information: 0.9" H x 6.34" W x 9.28" (1.30 lbs) 320 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Corporate Diplomacy erläutert die strategischen Entscheidungen, die Unternehmen treffen müssen, damit sie ihrem Geschäftsprogramm entsprechen und ihren Interessengruppen gegenüber glaubhaft bleiben. Voraussetzung hierzu sind die notwendige interne organisatorische Entwicklung, die Kommunikations- und Berichterstattungsanforderungen sowie genaue Kriterien, die anzeigen, wann eine Zusammenarbeit und wann eine Konfrontation mit den Interessengruppen angeraten ist. Jedes Kapitel enthält einzelne Mini Cases, die die Kernbotschaft anhand ausgesuchter Beispiele aus der Praxis anschaulich erläutern. Das Buch berücksichtigt jeweils das Umfeld, in dem ein Unternehmen operiert und zeichnet sich durch zwei Besonderheiten aus: Es basiert auf umfassenden empirischen Studien und betrachtet das Thema ausschlie lich aus Managementsicht. Mit zahlreichen praktischen Tools und Beispielen, die detailliert belegen, wie man seine Unternehmensstrategie in wechselhaften Zeiten diplomatisch geschickt und vorteilhaft umsetzt. In Corporate Diplomacy geht es NICHT um Krisenmanagement, sondern um die Krisenvermeidung. Der Band basiert auf einer unabhängigen und unparteischen Sichtweise. Autor Ulrich Steger verfügt über umfangreiche Unternehmenserfahrung und genie t als Akademiker einen ausgezeichneten Ruf. Gegenwärtig lehrt er an der IMD Business School, einem renommierten Institut für innovative Ideen. |
