| Complicated Lives: The Malaise of Modernity Contributor(s): Willmott, Michael (Author), Nelson, William (Author) |
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ISBN: 0470857013 ISBN-13: 9780470857014 Publisher: Wiley OUR PRICE: $67.50 Product Type: Hardcover - Other Formats Published: November 2003 Annotation: Steadily rising affluence and greater freedom have brought us more choices, more opportunities, and richer lifestyles than ever before. However, here is the 'paradox of progress' - that our expectations are greater than ever, that there is never enough time, and that the great majority of us are suffering from 'choice overload'. Life often feels too hectic, too pressured - too complicated. Would we really want to turn back the clock to simpler times? Absolutely not - today's consumers are richer, healthier, safer and have more freedom than any before them. But to reap the benefitsof progress, consumers need help to cope with the complexities they face. This is the key problem in the lives of the affluent majority, and a prime opportunity for business in the 21st century. In a book as useful to consumers as it is to business strategists, Willmott and Nelson present in-depth analysis of the complexities of modern consumers' lives, and provide innovative and practical responses for business and marketing strategy. |
| Additional Information |
| BISAC Categories: - Social Science | Sociology - General |
| Dewey: 306.3 |
| LCCN: 2003012573 |
| Physical Information: 0.78" H x 6.46" W x 9.26" (1.13 lbs) 264 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Complicated Lives examines the greatest conundrum of the modern world: why, despite being richer, healthier and more empowered than ever before, do we continue to feel threatened, under pressure and stressed? There's no denying that we've never had it so good, yet the stark truth is that levels of happiness are unchanged since the 1950s. Offering strategies and insights for avoiding 'the malaise of modernity' whilst exploiting positive experiences the 21st century has to offer, Michael Willmott and William Nelson take readers on a journey of self-discovery into the realities of life in today's complex, multi-channel world. |