| Mms: Technologies, Usage and Business Models Contributor(s): Ralph, Daniel (Author), Graham, Paul (Author) |
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ISBN: 0470861169 ISBN-13: 9780470861165 Publisher: Wiley OUR PRICE: $142.45 Product Type: Hardcover - Other Formats Published: November 2003 Annotation: "MMS will reshape mobile communication, making it more personal, versatile, and expressive than ever before." Drawing on the authors' hands-on experience in developing, billing and delivering Multimedia Messaging Services (MMS), this innovative book addresses how MMS will affect existing network and business infrastructures. It demonstrates how the technologies and standards impact current business models of companies across the value chain, be they mobile operators, service providers, content providers, handset manufacturers or equipment vendors. Read "MMS - Technologies, Usage and Business Models" for: An understanding of the standards and technologies that underpin the delivery of services - both at the application and network layers An overview of the different players, their contribution to the value chain and the challenges they face An insight into the fundamental changes to mail and billing systems for MMS Guidance on regulatory requirements Information on the technologies that ensure user uptake (such as security, location information, personalisation and context awareness) A review of interoperability issues and usage scenarios .,."this is not about putting a technology into a pocket, but about delivering a service to customers while mobile." "Daniel Ralph and Paul Graham" |
| Additional Information |
| BISAC Categories: - Technology & Engineering | Telecommunications - Business & Economics | Industries - Media & Communications |
| Dewey: 004.65 |
| LCCN: 2003017977 |
| Physical Information: 1.04" H x 6.56" W x 9.82" (1.85 lbs) 396 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: MMS has evolved from the huge popularity of the SMS text service for GSM networks. It is a departure from the transport mechanism used for SMS (which is based on the GSM signalling channels) to the use of IP to transport messages within the MMS network. To this end MMS has similarities with Internet email and standard IETF protocols. As with any new technology it is difficult to accurately predict the position within the next 5 years, although based on previous experience with WAP and SMS it would be fair to say that these protocols will increase in usage over the next 5 years and become legacy for a further 5 years following which, users will migrate onto the next wave of messaging. Significant revenue growth and data usage is expected to be driven by consumer usage of MMS. But MMS technology offers more than just a broadening of message content. With MMS, it is not only possible to send your multimedia messages from one phone to another, but also from phone to email, and vice versa. This feature dramatically increases the possibilities of mobile communication, both for private and corporate use. Multimedia messaging will reshape the landscape of mobile communication, making it more personal, more versatile, and more expressive than ever before. MMS
Drawing on the authors hands-on experience in the implementation of MMS technology (developing, billing and delivering services) at BT, this innovative book will appeal to engineering managers, network operators, market analysts, business decision makers, content providers and operator organizations. |
