| Wharton on Dynamic Competitive Strategy Contributor(s): Day, George S. (Editor), Reibstein, David J. (Editor) |
|
 |
ISBN: 0471172073 ISBN-13: 9780471172079 Publisher: Wiley OUR PRICE: $63.00 Product Type: Hardcover - Other Formats Published: May 1997 Annotation: Wharton on Dynamic Competitive Strategy offers new perspectives on competitive strategy from a distinguished group of faculty at Wharton and other leading business schools around the world. This book presents the best insights from decades of research in key areas such as competitive strategy, simulations, game theory, scenario planning, public policy, and market-driven strategy. It represents the most cohesive collection of insights on strategy ever assembled by a leading school of business. Developed for the thinking manager, Wharton on Dynamic Competitive Strategy provides deep insights into the true dynamics of competition. In contrast to popular, quick-fix formulas for strategic success, this book provides perspectives that will help you better understand the underlying dynamics of competitive interactions and make better strategic decisions in a rapidly changing and uncertain world. |
| Additional Information |
| BISAC Categories: - Business & Economics | Strategic Planning |
| Dewey: 658.401 |
| LCCN: 96-53177 |
| Series: Critical America |
| Physical Information: 1.51" H x 6.4" W x 9.32" (1.86 lbs) 480 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Die Wharton Business School ist die lteste Institution ihrer Art in Amerika und eine der bestangesehenen der Welt. Ein Expertenteam aus f nf verschiedenen Fachgebieten in Wharton diskutiert hier eine der wichtigsten Fragen f r ein Unternehmen der Gegenwart - die Sicherung der Wettbewerbsf higkeit. Neueste Konzepte kreativer Strategien werden vorgestellt. |