| Global Strategy and the Organization Contributor(s): Gupta, Anil K. (Author), Govindarajan, Vijay (Author) |
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ISBN: 0471250295 ISBN-13: 9780471250296 Publisher: Wiley OUR PRICE: $154.39 Product Type: Paperback Published: April 2003 Annotation: A STRATEGIC FRAMEWORK FOR GLOBAL DOMINANCE In the battle for global dominance, only those organizations that lead the ongoing globalization of their industries will succeed. That's why students need a strategic framework that they can apply in a global setting. In GLOBAL STRATEGY AND ORGANIZATION, awarding-winning scholars and teachers Anil L. Gupta and Vijay Govindarajan focus on the four essential tasks for transforming a company in a global success: Identify market opportunities worldwide and pursue those opportunities by establishing the necessary presence in all key markets Convert global presence into global competitive advantage Cultivate a global mindset Strive to reinvent the rules of the global game Each chapter focuses on a specific, action-oriented issue. Reports on the activities of real firms, such as Wal-Mart, Dell Computer, and Canon, provide insights into the challenges associated with globalization and illustrate the author's findings. |
| Additional Information |
| BISAC Categories: - Business & Economics | Decision Making & Problem Solving - Business & Economics | International - General - Business & Economics | Management - General |
| Dewey: 658 |
| LCCN: 2003277947 |
| Physical Information: 0.41" H x 6.02" W x 8.98" (0.65 lbs) 224 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: The twin forces of ideological change and technology revolution are making globalization one of the most important strategic and organizational issues facing companies today. With every passing day, it is becoming more obvious that managers must view every industry as a global industry and every business as a knowledge business. As worldwide presence becomes a strategic imperative rather than a discretionary choice, an increasing number of companies must confront the essential question: How do we engineer and exploit the ongoing globalization of our industry? Anil K. Gupta and Vijay Govindarajan's Global Strategy and Organization is designed to help students and managers learn how to address this important question. The book focuses on the four tasks that are essential for any company to emerge and stay as a global leader in its industry:
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